Never lose a new client enquiry again.
AskPanda brings website, email and telephone enquiries into one place, uses AI to structure and summarise each one, routes it to the right team — and shows you which enquiries result in instructions.
New client enquiries are your most valuable data — and the most easily lost.
Most firms have no single place where enquiries arrive. They land in web forms, shared inboxes and personal email, get forwarded by hand, and nobody can say for sure what happened next.
Enquiries scattered across sources
Manually trawling web forms, shared inboxes and individual mailboxes is labour-intensive, and the data those enquiries contain is lost as soon as they are dealt with.
Much left to chance
It is often impossible to tell whether an enquiry converted into an instruction, how long it took to respond, or which channel it came from — so nothing can be improved.
Lost Analytics
Prospective clients disclose a lot of information through their enquiry that amounts to valuable data for a law firm. Without a central space to capture this information, the value in the data analysis is lost.
From first enquiry to instructed client, without the admin.
Every source, one inbox
Website forms, emails and telephone messages — including call summaries from reception or an answering service like Moneypenny — all land in AskPanda seamlessly.
AI does the reading
Each enquiry is classified, its key facts extracted and a summary written. Duplicates are flagged before they reach anyone.
Right enquiry, right team
Rules assign each enquiry the moment it arrives. Templates, AI drafting and automated follow-ups move it to instruction.
See what works
Live reporting on volume, sources, conversion and response times — by practice area, team member and channel.
One system, every source.
Whether a potential client fills in a website form, sends an email, or phones the firm, AskPanda captures and centralises every enquiry. One inbox. Total control.
Your forms, your brand, your design. No redesign required — AskPanda sits behind the website you already have and makes sure no enquiry goes missing.
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Form Tracker
Capture every enquiry, zero disruption
Drop a single line of code on your website and let AskPanda silently capture every form submission — no redesign required.
Practice-Area Forms
Ready-built for law firms
Start capturing enquiries immediately with pre-built intake forms designed for common practice areas. Conditional logic ensures potential clients only see the questions that are relevant to their situation.
Email & Phone Capture
Every inbox, every call
Connect your enquiry inbox or copy AskPanda on any email. Call summaries from reception or a telephone answering service such as Moneypenny become structured enquiries the moment they reach your inbox — nothing slips through the cracks.
Every enquiry read, structured and summarised before anyone opens it.
A form submission or an unstructured email arrives as free text. AskPanda reads it, identifies key intake details, classifies the matter and writes a two-line summary — so triage takes seconds, not a phone call.
Structured fields from free text. Names, contact details, practice area, matter type, key dates, the other party and urgency — extracted automatically and editable in one click.
Plain-English summary. The gist of the enquiry and what the client is asking for, ready for the enquiry record, the daily agenda and your reports.
Consistent data for reporting. Because every enquiry is classified the same way, your data supports more consistent practice-area and matter-type reporting.
One client, one record. When the same person enquires twice — a form on Monday, an email on Wednesday — AskPanda spots the match and offers to merge, so nobody is contacted twice and your numbers stay accurate.
Review every enquiry before opening a matter.
Enquiries inbox — triage before you commit
All inbound enquiries land in a dedicated enquiries inbox — separate from your live matters — giving your team space to review, qualify, and prioritise before committing time to a new matter.
Smart Routing — right enquiry, right team, every time
Define routing rules by practice area, source, or keyword. Enquiries are automatically assigned to the right inbox and team member the moment they arrive — no manual forwarding, and the right person reviews each enquiry sooner.
Every enquiry, one view.
No sales board to babysit. AskPanda gives you a single view of every open enquiry — its status, owner and next step — so anyone in the team can see at a glance what needs attention and deal with it on the spot.
Work together on every enquiry.
Assign enquiries, add internal notes, @mention colleagues, and tick off follow-up checklists — all within the enquiry record. Everyone stays informed; nothing gets dropped.
Communicate faster, and follow up at the right moment.
Email Templates & AI Drafting
Build a library of reusable email templates for every stage of the client journey. Use our built-in AI assistant to draft new templates in seconds, and send directly from AskPanda without switching tools.
Email Open Tracking
AskPanda tells you the moment a client opens your email, so you can follow up at exactly the right time. Every open, click, and delivery event is logged automatically on the enquiry timeline.
Thank you for getting in touch. Your consultation with Sarah Khan is confirmed for Thursday at 10:30. Ahead of the meeting, please complete the short questionnaire linked below so we can make the most of our time together.
Kind regards,
[YOUR FIRM NAME]
Let the system do the admin.
Automated Workflows
Set a trigger, define an action, and let AskPanda handle the rest. Acknowledgement emails, follow-up tasks, reassignments and status changes all happen automatically.
Daily Agenda
Each morning, AskPanda sends you a personalised digest of your tasks, scheduled activities, and enquiries requiring attention. Your whole day, in one clear view.
AI Weekly Insights
Every Monday, AskPanda's AI reviews the week's enquiries and sends a plain-English briefing — what came in, what converted, what's slipping, and where to focus next.
Know where your instructions come from — and where opportunities are being missed.
Track enquiry volume, conversion rates, response times, and team performance with live dashboards and custom reports. Understand which channels and practice areas are your strongest sources of new work.
- How each client found you, and what they came to you for
- What kind of work is coming into each department, and how that is trending
- Who picked up each enquiry, how quickly, and how often it became an instruction
- Which marketing channels are worth the spend
Live, not month-end
Dashboards update as enquiries arrive, so partners and marketing see the same numbers on the same day — no spreadsheet exports.
Reports built around how firms work
Filter by practice area, office, team member, source or campaign. Save a view and schedule it to land in an inbox every Monday.
More reliable reporting from structured data
AI classification and duplicate detection mean every enquiry is counted once and categorised consistently.
Built inside a law firm, not around one.
AskPanda was founded by Salima and Pavlo — a former Managing Partner with 25 years in legal practice, and the software engineer who built the product around what she saw: how many new client enquiries slip between the phone, the inbox and the fee earner's desk, and how much fee income goes with them.
We bring every enquiry, whatever the channel, into one place. Each department owns its own enquiries, and managing partners see in real time how many arrive, which sources turn into instructions and where the leaks are, instead of waiting for a month-end report.
The result is faster responses, more instructions from the leads you already pay to generate, and less admin for fee earners. No extra headcount required.
Built for the way law firms are regulated.
Before activating an account, we verify the practice — the SRA number for solicitors (or the equivalent BSB, CILEx Regulation or overseas registration) and details of professional indemnity cover. Only regulated practices and their staff use the platform.
See AskPanda running on your own enquiries.
A 30-minute walkthrough with the team. We'll connect one of your forms live and show you what a week of enquiries looks like in AskPanda.